Style is a way to say who you are without having to speak. Ayesha Shoaib Malik (ASM) steps into the fashion world with a unique tale to tell. As the fashion industry shifts its focus from quality to quantity - ASM brings back the inimitable art of handwork. By opting not to use multiheaded machines ASM wishes to not only produce more job opportunities in the industry. But to reintroduce the age-old craftsmanship of fully hand-adorned bridals and luxury wear. Our dresses capture the harmonious balance between modern silhouettes with an ode to traditional opulence.